This theatre itself will become one of the top four or five in the nation, due to its design. Every theatre person who steps in can feel excitement built into the design because of the close audience-actor relationship. Stadium-type seating with a steep rake, wrapped around a forestage achieves an intimacy that is really astonishing in a 600-seat house. Somehow, we’re finding a meeting of 16th century and the modern theatre in our plan. It is remarkable.” Angus L. Bowmer, 1969
By 1968 tickets to the Oregon Shakespeare Festival were nearly impossible to secure. In that year alone, more than 11,000 potential patrons were turned away from the Box Office. A University of Oregon economic survey urged expansion of the Festival, and a fund drive led by Alfred S.V. Carpenter that raised more than $1 million in contributions allowed OSF to invite bids on the new theatre in the fall of 1968.
In October of 1968, as the Festival was ready to break ground, the City of Ashland asked the Festival to delay construction to allow time for an Economic Development Administration matching grant application. EDA funds could be matched by the Festival building funds to complete the theatre and assure other allied projects, which would push the Festival ahead by a decade in its growth. The EDA application included the completion of the Angus Bowmer Theatre, remodeling of the Festival administration building, including the Institute of Renaissance Studies, a new box office, and acquisition of a building on Pioneer Street (the Black Swan building). Also included were conversion of nearly a full city block on adjacent Hargadine Street into landscaped parking for 175 cars; realignment of Pioneer Street for easier theatre pedestrian access; and completion of landscaping and improved access from nearby Lithia Park. Two weeks after the grant application was submitted, ground was broken on December 18 and the Robert D. Morrow Company of Salem, Oregon, started work under terrible, wintry conditions. As the winter weather begin to subside and work on the theatre had reached 35% of completion, word came that the EDA grant had been approved in the amount of $896,000. But high interest rates, slow deliveries on intricate theatre equipment and skyrocketing lumber prices caused a triple threat to completion of the building.